Montreal Fashion Designer Lucy Medeiros owner and founder of Roxy and Lulu, was born and raised in the heart of Montreal in a traditional European family. Having grown up with both her parents working in the needle trade, influenced her to create lavish garments for her Barbies as a child. Later on in life it only seemed natural for her to go into the same line of business that influenced her as a young girl.
Upon graduating in the Fashion Design program at Lasalle College in Montreal in1984, she landed her first job with a local Junior wear company. With a creative mind and an eagerness to learn, she gained experience and wisdom. Throughout her career she went on to work with various Canadian and US major retailers and manufacturers in Ladies, and Men’s wear as a designer and merchandiser.
After her first child was born, Lucy discovered a passion for children’s wear, where she spent the ten following years of her career designing and merchandising infant and childrenswear, including junior girls, for different local companies and brands such as La Senza Girl.
In 2004 Lucy would have a life changing experience that would lead her onto the path to where she strives today, when a little blonde female Yorkie named Roxy came into her life and captured her heart. It wasn’t too long after, that another furry member was added to the family, a male Yorkie named Kiko. Needless to say with Roxy and Kiko as her inspirations, it only seemed natural to move her career in a pet related direction.
At the end of 2006 “Roxy and Lulu” was born naming the company after Roxy, who was her inspiration for starting her business and LuLu, her own childhood nick name. Lucy spent the first few years in the pet industry making her mark designing and creating different lines of handmade Swarovski crystal dog collars and matching leads.
August 2008 was the official launch of her doggy wear line at Pet Fashion Week in New York City, a trade show open strictly to industry buyers and media. Her Urban Glam clothing line entitled “Urban Doggie Wear", inspired by the city street fashions she encountered everyday was a hit with US retailers.
In January 2011, Lucy once again expanded the Roxy and Lulu brand into a Luxury lifestyle brand of high pet fashion under the label 'RL COUTURE - by LUCY MEDEIROS'. This line mainly focuses on upscale dog dresses, harness vests and lavish coats for both boys and girls. All the garments are handcrafted, created with luxurious fabrics such as silks, velvets, taffeta's, brocades and satins, with embellishments of Swarovski Crystal Elements.
Taking her many years of fashion experience and applying them to a different animal has been her most rewarding challenge. As a Designer, she strives to share her creativity with the world by offering her edgy and personal fashion style. With the long hours and hard work involved in a fast paced industry, Lucy always has a smile on her face, because her passion and love for animals as well as her business, fuels her drive for success.
ROXY AND LULU and RL COUTURE is a Canadian Luxury Lifestyle brand of Vogue Pet Fashion and Accessories designed for dogs of all shapes, sizes and walks of life. We are known for setting ourselves apart from the rest, with our creative designs and innovative uses of fabrics and trims.
All of our creations are hand made locally in-house, in Montreal paying great attention to workmanship and detail, ensuring the best quality garments and accessories available to our clients, all while supporting our local garment industry.
"My fashions reach out all over the globe, dressing and accessorizing everyday Pampered Pooches to the Red Carpet ready Celebrity Furonistas. Inspired by the European Fashion Runways and interpreting the trends into petwear is what inspires me, bringing forth Style, Function, Comfort and Glamour".
"I dedicate my work to all the dogs who's lives have been touched by my creativity. But mostly I dedicate my work to the fur loves of my life, Galliano, Skye, Paige, Roxy and Kiko (RIP), who have touched my life with unconditional Love and continue to be my source of inspiration every day."
"Happiness starts with a
WET NOSE & ends
with a Tail ..."
"The only way I do great work, is to love what I do. Creativity and passion is my driving force in acheiving all my goals."
"Creativity comes from the soul, bringing to life what has first lived in the imagination".
When we dare to follow our dreams we encounter great adventures that gift our journey with great experiences, by the people who enhance our lives and by the lives of those we touch.
I was delighted to take part in a B-Roll production for a Canadian reality TV show. This video is unedited , containing a few humorous moments during my interview with the producer (who is asking the questions).